Lifestyle

— Captain Mike Roy Describes His Gameplan for Cooling Waters —   The striped bass migration along the Atlantic Coast is one of the most culturally significant and economically important fisheries in North America, drawing anglers by the thousands to rivers, jetties and nearshore waters for the opportunity to tangle...

We were fortunate to get the chance to shadow Mike Roy, one of our G. Loomis Pro Staff, for a day on the water with a client. Mike operates out of the Connecticut side of Long Island Sound and specializes in using lures and live bait for trophy-sized striped bass....

This past June, Elite Ambassador Eric Leininger and G. Loomis Brand Manager Red Kulper set out to experience some of the Midwest’s epic fisheries first-hand. To do it right, they enlisted the help of our Elite Ambassador and Pro guides native to the region. MIDWEST PRO ERIC GRAJEWSKI - LAKE...

At G. Loomis, we leave nothing to chance. Our engineering team works closely with Pro Staff and brand advocates to design innovative and performance-driven crankbait rods. Customers often ask: "Why doesn't G. Loomis build crankbait rods with fiberglass blanks?" The answer is simple: We can create a better action with...

Gussy Makes their Hair Stand Up A marabou jig used to be our secret up North when the water is cold early in the season or in the heat of summer after consecutive flat sunny days. Those bluebird skies push the biggest smallmouth shallow. It’s a very visual technique. Trolling...

A turquoise gem surrounded by windswept rangeland in the heart of Southern Argentina, Lago Strobel is the ultimate juxtaposition of abundance and desolation. An enormous population of aquatic insects, low angling pressure, and few natural predators combine to create a near-perfect environment for rainbow trout to quickly grow to incredible...